For the launch of method's dream foam foaming body wash, I concepted and art directed the teaser and launch assets for method's social channels. Working closely with the Creative Director, social media manager, and brand team, I created content that teased the dreamy quality of the foaming body wash. Then, to support the new personal care products through Coachella and festival season, I concepted and art directed a shoot highlighting the foaming body wash and body mist.

Photographer: Collin Horton
Stylist: Julia Wu

To support the launch of dream foam, method held an influencer brunch at the 2024 Miami Art Basel. I concepted and photographed content for the event, providing quick-turn social assets and trending content for the social team to post.

Photographer: Julia Wu